The Customer and Public Libraries
September 8, 2009 at 9:58 pm | In Public libraries | 2 CommentsTags: classification, customer services, fiction, library usage, non-fiction, Public libraries
A little while ago I wrote a post about classifying fiction in public libraries. I had been trying to decide whether it was a good idea to remove genre distinctions from the fiction shelves and go for a straight A-Z run. After much thought, I decided to stick with our current system of a mixture of A-Z plus a few genre categories. Having temporarily resolved that one in my mind, I then started thinking on broader terms about what our customers want from their public library. What changes could be made to improve the user’s experience? Funnily enough, having gone through another period of analysis and brain storming with colleagues, the module I am currently studying on Collection Management provoked a few more ideas on how to ensure the best possible service for our borrowers.
The module has prompted some more ideas and challenged some of my beliefs about what does make a user-friendly public library service. For example, when I first started at my current place of work, the non-fiction section was a mixture of stock ordered in Dewey order, but broken up by the odd category here or there. This I found too confusing so I proposed that we re-arrange it into a single run from 000-999. This meant that we didn’t have a dilemma about where some stock should be shelved, making it easier for staff to locate the item. Of course, this was the fatal flaw. It may be easier for the staff, but it is not necessarily easier for the borrower. I know a lot of libraries have switched to the bookshop format of categorised non-fiction and it seems to work quite well. In fact, one study I read noted that, after one month of utilising such a system, Bexley library saw issues in non-fiction stock rise by 30% – pretty impressive statistics¹. So maybe we should all be doing this after all? Or is it unwise to take one example from one library nearly 20 years ago and apply that across the board. Would be interested to hear what your thoughts are.
There were also some other interesting assertions that came from my reading today. For example:
Of those found to have no books in the home only 6% belonged to a library. Subsequent studies have confirmed that reading and book ownership relates strongly to library use.²
That was something I had never really considered before. I tended to believe that people who didn’t have many books at home were more likely to use their local library. Shows what I know! It was also interesting to note the following:
Library members, like the book readers, are predominantly young, middle-class and well educated³.
Again, this makes sense. Libraries are always struggling to get working class families to use the library service and are constantly trying to find ways to attract them to their local library. But why do they not use the service? As was noted in the article:
Libraries do not change the social situation, they reinforce it.
It is of great concern that those that would most benefit from their local library service seem to use it less than the affluent middle classes. What causes this? Is it a lack of awareness of what the library service could offer? Is it disinterest? Whatever the cause, it is very worrying.
There was one other statistic that got me thinking:
- 7% of borrowers account for 38% of issues
- 18% of borrowers account for 62% of issues4
So the vast majority of issues are down to less than 20% of all borrowers. One-in-five of our borrowers who come into the library will be ‘heavy’ users of book stock, whilst the remaining 82% are ‘casual’ users who use the library as and when they need. The challenge is getting that 80% to use the library more regularly than they do – which could be particularly difficult given that they use the library according to their individual needs.
I guess some of these assertions should have been obvious to me. Whether it was down to naivety or inexperience I hadn’t really given these much thought. I am well aware of the importance of getting working class families to use their local library, but I had never fully considered that there was such a class divide when it came to libraries – particularly when you consider the role of the public library. Although I guess there wouldn’t be much point in studying the course if all of this was already at the forefront of my mind. Besides, you can have assumption but until you see cold, hard facts, it’s all pretty intangible. I’ll try not to feel so bad about my obvious naivety!
Catalogue Solutions
October 16, 2008 at 8:22 pm | In Cataloguing | Leave a CommentTags: Cataloguing, customer services, library management systems, Public libraries, reference, Search engines, staff support, wiki, Zoho
So, as you may be aware, I have been spending some time working on a solution to our un-catalogued items. Well, I have had to pass on my work to someone a bit higher up the ladder (guess I should have done that before I had done so much work on it!!), who is going to have a look at what I have been doing and see if it is either useful or an avenue worth exploring. Hopefully I will get the all clear to continue as I think it could be a really useful resource. If not, well, it’s back to the drawing board I guess!!
Cataloguing on a Wiki
October 3, 2008 at 8:18 pm | In Cataloguing | 1 CommentTags: Cataloguing, customer services, database, library management systems, Public libraries, reference, Search engines, staff support, Web 2.0, wiki, Zoho
As I noted on a previous post, I have been working on solving a few practical problems at work. As part of my drive to catalogue materials that are not on our library management system, I have been adding our collection of maps onto a wiki I have set-up at Zoho. Up until now, the maps have been catalogued on a spreadsheet several pages long. This meant that searching for a specific map was laborious to say the least. To make the search process easier I split the maps up in to different areas and gave each area its own wiki page. This meant that when a search was conducted, it would at least narrow it down to a general area. However, the process hasn’t been without its blips.
The main problem has been with the hit-and-miss nature of the search engine. When entering one particular search term, the engine threw up no results, even though I knew the term was in the database. Thankfully, the guys at Zoho have been very helpful. After encountering the problem, I decided to get in touch with a member of the team. Impressively, they got back to me the very next day and said they would look into it. It turned out there was a fault with the software and they assured me that they would rectify it. They also asked of there were any features that would make the service easier to use. I suggested that it would be useful if when a search is conducted, instead of just directing you to the page, the search terms could be highlighted on the wiki page. Again I got an email the very next day, and they said they would look into it. Impressive service!
I am really hopeful that this will make it easier for members of staff to use and I am hoping to build it into a one-stop shop for help with reference queries. It will provide a wealth of information specific to our library that is easily searchable. For example, a page would be created with copyright information on maps so that (as inevitably happens) when members of staff struggle to remember the technicalities of copyright laws, they can find the information via a simple search engine on the database. It will take a lot of time to get to this stage, but I am confident that using a wiki in this way will make it much easier for staff to provide a quality service and, after all, that is what we should be aiming for.
A Trip to the Library
September 2, 2008 at 3:31 pm | In Public libraries | Leave a CommentTags: beer time, customer services, Digital divide, enquiry desk, internet, libraries, Public libraries, public PCs, Seville, shelving, Spain
Today I finally took the time to check out the public library here in Seville. I have been coming here for around six years now and, until now, I had never been (not helped by the fact that my wife – a Sevilliana – didn’t know where it was!). So I decided to have a look around and see the similarities and differences with my library back home (which is perhaps unfair as this is one of the largest cities in Spain), particularly in terms of layout and facilities.
After obligingly dumping our bags in the lockers provided, we took a stroll into the main library area. One of the things that struck me straight away was how clean everything looked. This was perhaps helped by the fact that the fixtures and fittings were all white (which is presumably a requirement given the fact that Seville hits the 40° mark in the height of summer). Back home, we have wooden shelving that probably dates from around the 60s. Although, this is an unfair comparison due to where the library is situated. It certainly looked quite impressive on first glance, with plenty of seating, as well as a variety of newspapers and magazines for the public.
There were also a couple of things I noticed that are part of what we are currently trying to a
chieve in our library. Firstly, the general shelving. For a long time, our shelves have been jam-packed with stock that barely shifts. There has been a general reluctance to weed stock effectively and this has had a knock-on effect with presentation standards. As a result of a major re-organisation we have managed to get our shelves to be a little more spacious and, consequently, making it easier for users to find the books that they want. We have particularly tried to keep top shelves free wherever possible to enable us to present front-facing stock, as well as ensure that as much stock as possible is within easy reach of the borrower. Although our shelves don’t quite look like those pictured from the public library in Seville, the layout is not entirely dis-similar.
As well as the shelving, I also noticed that they had one main desk for dealing with new joins, issues and discharges. I am of the belief that, from a customer point of view, this is preferable to the layout at my current library of a main desk at one side of the library with an attached enquiry desk, and a reception desk near the front door. Personally, I believe this leads to confusion as a member of the public unfamiliar with the layout is not really sure where to go. The reception desk deals only with issuing library cards, the enquiry desk with ordering (as well as the obvious!) and the counter deals with issuing and discharging. Meaning that should a customer wish to join, take out some books and order a book, s/he would need to approach three different desks, each time being re-directed. Not exactly an efficient service.
Finally, and most surprising, was the difference regarding public access PCs. Due to my particular interest in the digital divide and access to information, I was surprised to see only ten computer terminals in the public area that were for general use (ie not simply for the library catalogue). This surprised me because we have as many in our library, and yet our library is significantly smaller. In contrast to my library, there was no children’s terminal in the children’s area whatsoever (although the children’s library did look quite good – if a little sterile with all the white). I’m not sure if this is because computer terminals were trialled and were not overly successful, or whether there hasn’t been the will (or financial capability) to install computer terminals. Whatever the reasoning, it was a little odd to see that a large public library, within one of the largest cities in Spain, has such limited internet provision.
Anyway, having completed my mission to visit the local public library, I can now enjoy the rest of my holiday and forget about libraries for a while longer. I’ve got some sun to catch and some beer to drink!
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