E-books Competitively Priced?
February 22, 2009 at 11:29 pm | In Technology | 4 CommentsTags: Amazon, comparison, e-book reader, e-books, EPUB, ret, retail, WHSmith
One of the problems with the provision of ebooks at the moment has been the perception that they are not significantly cheaper than old fashioned paper books. For ebooks to really take off, there needs to be a significant price differential to encourage people to ditch the paper and take up e-readers. Curious to find out the actual price difference, I took a sample of 40 books and compared prices between electronic and paper versions. For the electronic versions, I took the prices from the WHSmiths ebook website (in my experience they have been very reasonably priced) and for the paper versions I used Amazon. Whenever there was a hardback and paperback version on Amazon, I used the paperback as the comparison. I also ensured that the same edition was compared to ensure parity between the formats and I used the EPUB standard for ebooks. A wide variety of texts were compared. Old and new. Ficiton and non-fiction. So what did I discover?
Well, overall there was a slight difference in price that was favorable to ebooks. Overall, the paperbacks totalled £296.74 and ebooks totalled £291.30 – a total saving of £5.44. Out of forty texts, eleven titles were cheaper in paper format than electronic (27%). The biggest price difference in favour of paper books was £4.85 (where the ebook copy was £12.76 and the paper version was £7.91). The biggest difference in favour of electronic books was £1.75 (ebook: £5.24; paper: £6.99). Overall, the e-books selected were generally under a pound cheaper than the paperbacks. A very minor saving between the two formats. In fact, taking the price difference between the formats, ebooks were on average only 13.6p cheaper (total saving ÷ 40).
Clearly pricing needs to significantly improve for ebooks to really take off. There is a slight saving overall from the purchase of ebooks, but it is very slight at best. We are certainly not seeing the kind of price differentials that developed with the emergence of mp3s – not yet anyway. When one paper book edition is selling for nearly £5 cheaper than its electronic equivalent, there is clearly something wrong. For ebooks to really take off, the price difference should be consistently and significantly cheaper than their paper counterparts. Until that happens, ebooks will remain on the fringes of the publishing world. Should this change however, ebooks could really fulfil their potential and breakthrough into the mainstream.
Customer Services and the Digital Divide
August 20, 2008 at 6:38 pm | In Digital divide | Leave a CommentTags: Bookseller, Digital divide, internet, libraries, retail, Waterstone's
I was reminded today of a particularly infuriating article that was recently posted on the Bookseller website. Under the headline ‘Saving our libraries’, Martin Latham wrote an article that managed to infuriate me beyond measure (and that takes some doing). Putting aside for one moment the thought that perhaps Waterstone’s ought to get their own house in order first (yes their performance has improved, but what a sterile environment – oh how I miss Ottakar’s) before they start offering libraries any advice.
Anyway, there were many aspects of the article that irritated me, one of which was the snobbery about the growth in recruiting an increasing number of people with experience in customer services. Now, I have no problem with this whatsoever, although I may speaking with a particular bias in this case. After graduating many years ago, and struggling to obtain the Holy Grail known as a ‘graduate job’, I spent many years working in the retail sector. I didn’t enjoy it, but it paid the bills and got me through a bit of a tough time. Now, despite graduating in English Literature and History, I never believed a career in libraries would be a possibility, particularly as I had been stuck in retail for so long. I thought it required qualifications and experience, how could I gain post-graduate qualifications earning ten grand a year? It all seemed so unobtainable. And then, one day, I picked up the local paper and saw the words ‘Customer Services Officer’ and ‘library’. Well, this looked promising I thought. I met the criteria, why not give it a go? So I did and, as you might guess, I got the job (go me!).
Upon starting the job, one thing became clear to me very quickly. Even though the job was predominantly customer facing, there appeared to be a lack of skilled customer service assistants (mainly because it was not seen as a priority in the past I guess). I actually joined at the same time as another person who had retail experience and we were rather taken aback by the differences. It became very clear to me that the rot had set in years ago, when librarians were holier than thou, all knowing and were to be addressed as ‘Mr’ or ‘Mrs’, whereas ‘frontline’ staff were only allowed to perform limited functions and were pretty much treated with utter disdain by the ‘professionals’. How alien to someone coming from the outside! In short, it was clear that there was a real need to recruit staff with experience in customer services. An imbalance had occurred and needed to be addressed if the library service was to prosper. Consequently, I take issue with Mr Latham. We need customer services in our libraries and we need to up our game. Sure, I believe that there are aspects of retail that we shouldn’t incorporate into the library service, but we should certainly focus on providing a high standard of service. That’s not to say that all there should be no ’specialists’, but the scales need to be balanced somewhat.
But that is not all I took issue with in this particular article. Take this line from the same piece:
They have tried internet terminals: another dead end, as every schmo now has the web at home.
Just how out of touch could you be to make such a statement? Working in a public library, I see what good these terminals do (thankfully, according to the comments thread, I am not alone). There are a great many people out there with neither the skills or the access to make the most of what the internet can offer. These terminals are vital. Particularly given the growth in online applications for benefits, jobs etc. Take away these terminals and suddenly thousands are stranded. If we are to seriously address the growing divide between the information rich and information poor, we need to ensure that there are computers accessible for all. To deny such access, would be a gross dereliction of our duty. After all, should we not ensure access for all, no matter what the format?
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